At the WEN conference on Friday, many people had "Certified Networker" on their nametags. As a sponsor of the conference, I was able to offer discounted registrations to members of the Certified Networker community. Thirty-five people took advantage of that offer. I didn't realize that they would not have their own company name on their nametags, but really, I'm not complaining!
Chuck Kistner, Allied Flooring and Shirleen Kistner, Vintage Yarns, are both grads of the course and they registered their son, Andrew of BuilditFixit.com, for the conference using the CN discount. Andrew came up to me during the day on Friday and said, "Hey, how do I get registered for this course? Everyone is talking about it." The course is all about finding people who want to buy as opposed to going out to sell to people. What a prime example of this concept.
Scott Ginsberg, the name tag guy, encouraged us to keep a word of mouth journal in a recent post. I figure there is no better place to keep a journal than here in the blog. It won't get lost!
What is the most recent example of a word of mouth event in your business?