Unlikely Partners

Today, I visited with the Bowling Green, Ohio, Silver Dollar BNI chapter for a visitor day.

There are several reasons to have a visitor day; new members and new opportunities.

But who would think that a Heating and Cooling guy and a woman that sells Shaklee would have anything in common.

This is what I love about networking. It is so unpredictable.

Today the visitor, the HVAC guy, talked about being new to town and that they are focusing on those types of issues that are more "green" like geo-thermal and wind turbines. In fact the company name is Green by Design.

The member, Kaylene Smith, asked for people who want to live "green" lives as her referral request. Shaklee's products support that lifestyle. Now, I don't know what is going to happen with these two, but it sure would stand to reason that they might have customers in common and would be able to refer to each other.

Who'da thunk it?????

What's the most unlikely referral pairing that you have run into?

Focus for Fulfillment

Recently I spoke with a group from Lima, OH about how they could gain more referral business by narrowing their focus. I took them through a process that I developed about four years ago called the referral triangle. The triangle shape is positioned on the paper with the point at the bottom.

At the top is a request for do business with "anyone, everyone or someone." (that doesn't paint a picture for anyone trying to help!)

As the spaces get narrower each step down, the idea is to refine the request so at the end the last little pointed area is the request for a specific name.

One of the participants in the exercise, Sue, wanted to increase the referral business she receives from one specific doctor in the community. Guess what? Sitting right next to her today was the wife of that very doctor. While the wife said she didn't know how much she could help, at least there was a connection. Because the wife has an accounting business Sue had not thought of her as someone who had doctor connections.

It goes to show that the more specific you become with referral requests, the more likely it is to have a helpful offering.

What the most unusual connection you've made as a result of asking for a specific referral?