The title of this post is my attempt at using Sam Horn's rhyming technique to develop better and more creative ways to market your business. Her book, POP, How to Stand Out in a Crowd, does just that. My friend, Scott Ginsberg, The Name Tag Guy, recommended the book when he was in Toledo for the Women's Entrepreneurial Network conference.
Now, I gotta tell you, I am not the most creative cracker in the box. If I were to describe myself along those lines, I guess I called myself a saltine. Square and maybe a little salty. But following Sam's instructions and methods, I think I could actually come up with some good stuff about my business. My new business card and tag line developed by Terry Maxx, Maxx Grafx, says, "Evolving a community of profitable referral partners." So I've been playing with the word evolve to see all the words that could rhyme with it.
Let me give you a word of warning. You do need to follow Sam's instructions to do the exercises in Chapter 2 before continuing to read the book. Otherwise you will find yourself very frustrated at about 2/3's of the way through because you are unable to really do the exercises. Ask me how I know!