Tuesday, April 10, 2007

Business Card Push

Yesterday, I was involved in a discussion about networking at events. The question that was posed was that if you ask someone for their business card, but they don't ask for yours in return, should you give it to them anyway?

Several said, "No."

A couple said, "Yes."

The yes people's argument was, that you go to networking events to meet people, so if they don't get your card, how are they going to remember you?

Here's my take on that.

If the only way you are going to be remembered is because you gave someone your card, you need to work on your people skills. Networking events can be frustrating because so many people are only out to help themselves. True networkers, don't worry about whether they get their card into a person's hands that they have just met. Instead, they focus on getting to know that person and figuring out how to help them, maybe with an introduction.

If you have the person's card, you can get back to him/her later. Believe me, I will remember you a hundred times over if you call me after an event and ask to meet because I made an impression on you. The little square of cardboard, that you might push my way, does not tell me who you are or why I should connect with you. It does nothing but lay there on my desk.

In fact, because it was pushed my way, might make me run away from you.

How do you weigh in on this topic?

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