Sunday, June 24, 2007

Gap creates a gap

Seth Godin posted about The Gap having to close stores. I can remember when I lived in Royal Oak, MI (the coolest place to live in my book) that the Birmingham store was the place to shop. Right on the corner of Woodward and Maple, it drew a crowd? Why? Because it was different than any other store around.

Now there is a Gap for everyone. Along with regular people there are separate stores for babies, kids and preggers. There is even a gapbody, whatever that means. Hey, Gap, you lost your niche. In your rush to blanket the world with your overpriced clothing, you became a blur. You are just like J.C. Penney and the hip (does that word date me?) don't want to be seen there.

That's a lesson for all of us.

What makes you unique? Know and exploit that for all its worth.

And it is worth a lot!

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