Wednesday, August 27, 2008

Not a Prospect!

The most difficult concept for networkers to embrace is to stop looking at everyone they meet as a prospect.

Traditional sales training has hard-wired most sales people to sell, sell, sell.

It can be annoying to be at the receiving end.

Instead, business people who get it realize that while a person they meet may not need or want their services, they may in fact be a great referral source. But if you only sell to them, they won't realize how they could help. They'll be too busy running away from you.

Don't ruin future referral relationships. Think of how you can help them and in turn, how they can return the favor. Even though they don't buy from you, they may bring several sales to your table.

What's your take on this?

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